Live Event Barcelona 2027

Commercial Offer

International conference and awards ceremony of the IBA beauty awards and the WBC championship
Organiser: International Beauty Industry Association (IBIA)

Updated:

WBCIBAIBIAIBJA

Key information about the event

Date
30 October 2027
Location
Spain, Barcelona
Address
Hotel Arts Barcelona 5*
📍 Marina 19–21, 08005 Barcelona, Spain

About the venue

A LUXURY-category hotel, known for its high standard of service and elegant atmosphere.

Conference

Simultaneous interpretation into 20 languages.

Gala dinner

An exquisite gala dinner by a chef with two MICHELIN stars.

A message to partners

Dear partners!

We invite you to become part of an international beauty industry event that brings together professionals, experts, judges and market leaders.

Partnering with the event is an opportunity to present your brand to a professional audience, increase its recognition and build new business connections.

We create a space for effective interaction between brands and the professional beauty community, where partners have the opportunity to be a visible part of an international event.

We would be delighted to see your brand among our partners.

Key benefits for sponsors

200+

beauty industry professionals in one hall

Target audience

More than 200 beauty industry professionals, representing all sectors of the beauty field, including top masters, trainers, judges of international championships, beauty salon owners and representatives of well-known brands, will come together to share experience, inspiration and the latest industry trends.

Exclusive promotion opportunities

Expanding your brand’s presence through targeted advertising, participation in the conference and visibility at the awards ceremony.

Product presentation

The opportunity to present your products or services to a professional audience that is ready to cooperate.

Business contacts

Building business contacts with influential industry representatives.

Media and content

Photos and videos from the event for use on social media and in the brand’s marketing communications.

The event will be covered in the media and information resources, including mentions of the official partners.

Event format and target audience

Conference

  • Presentations by top speakers in the beauty industry. Simultaneous interpretation into 20 languages.
  • Discussion of current trends, new technologies and development strategies.
  • DEMO ZONE — practical demonstrations of techniques, products and professional solutions by Demo Speakers.

Awards ceremony

  • Awarding of the laureates of the international online beauty awards IBA.
  • Presentation of cups to the judges and prizewinners of the WBC online championship.

Gala dinner

  • An exquisite menu by a chef with two MICHELIN stars.
  • Performances by artists and a special entertainment programme.
  • Informal conversation and networking in a luxurious atmosphere.

Audience

  • Masters and experts in the beauty field.
  • Laureates and prizewinners of championships, judges, trainers, brand representatives and beauty salon owners.

Partnership formats

Bronze
Price: 500 €
The package includes
  1. Logo on all promotional materials (posters, banners, presentations, participant certificates).
  2. Brand placement on the official event website: brand logo; active link to the brand’s website.
  3. Brand mention in the official event programme.
  4. Brand presentation as a video during the conference (up to 2 minutes).
  5. Publications on social media (Instagram, Facebook) and on the official website: 3 posts on Instagram and Facebook mentioning your brand; 10 Stories on Instagram and Facebook, including information about the sponsor and a presentation of your products/materials.

Within the BRONZE package, you may provide gifts for participants instead of a monetary payment for the package. This option is available only for the BRONZE package.

Silver
Price: 1 500 €
+ 20 gifts (minimum value of each gift — €10)
The package includes
  1. Placement of the brand logo on all promotional and informational materials of the event: posts, banners, participant certificates, printed materials, notebooks, branded bags and other official event materials.
  2. Brand placement on the official event website: brand logo; active link to the brand’s website.
  3. Brand mention in the official event programme.
  4. Brand presentation during the conference as a video of up to 3 minutes.
  5. Exhibition area for promoting products: 1 representative in the exhibition area; 1 roll-up banner (provided by the sponsor).
  6. Presentation of a trophy at the ceremony for participating as a SILVER SPONSOR.
  7. One complimentary place at the Gala Dinner by a chef with two MICHELIN stars.
  8. Brand promotion on social media and on the official website: 5 posts on Instagram and Facebook mentioning the brand; 15 Stories on Instagram and Facebook, including: information about the sponsor; a presentation of the brand’s products/materials.
  9. The option of an additional guest. The sponsor may additionally invite a guest to the event. The participation fee for an additional guest is €350 / 1 person.
Gold
Price: 2 000 €
+ 40 gifts (minimum value of each gift — €10)
The package includes
  1. Placement of the brand logo on all promotional and informational materials of the event: posts, banners, participant certificates, printed materials, notebooks, branded bags and other official event materials.
  2. Brand placement on the official event website: brand logo; active link to the brand’s website.
  3. Brand mention in the media.
  4. Brand mention in the welcome speech at the opening ceremony.
  5. A presentation by a company representative at the conference of up to 10 minutes with simultaneous interpretation into 20 languages.
  6. Exhibition area for promoting products: 1 representative in the exhibition area; 1 roll-up banner (provided by the sponsor).
  7. Presentation of a trophy at the ceremony for participating as a GOLD SPONSOR.
  8. One complimentary place at the Gala Dinner by a chef with two MICHELIN stars.
  9. Brand promotion on social media and on the official website: 10 posts on Instagram and Facebook mentioning the brand; 30 Stories on Instagram and Facebook, including: information about the sponsor; a presentation of the brand’s products/materials.
  10. The option of an additional guest. The sponsor may additionally invite a guest to the event. The participation fee for an additional guest is €350 / 1 person.
Platinum
Price: 3 000 €
+ 40 gifts (minimum value of each gift — €10)
The package includes

Everything included in the GOLD package, +

  1. Participation of a company representative as a DEMO-SPEAKER in the 2-hour LIVE DEMO ZONE.
  2. 2 all-day tickets to the event for company representatives, including the conference, Gala Dinner & Awards Ceremony and the evening programme.
  3. Priority seating at the Gala Dinner & Awards Ceremony — 2 seats at a front-row table, as close to the stage as possible.
  4. Extended brand promotion among the target audience of the WBC, IBA, IBJA and IBIA projects.

The number of places in the PLATINUM package is limited — only 10 places.

Patron
Price from 10 000 €
The package includes

Includes all the benefits of the GOLD package, as well as additional exclusive opportunities:

  1. Official patron status of Live Event Barcelona 2027.
  2. Presentation of the brand as the main patron of the event.
  3. Publications in international media about the company, its activities and its status as a patron of WBC World Beauty Championship.
  4. A welcome address by a company representative at the opening of the event.
  5. Exclusive brand presentation on the main stage.
  6. A special area for presenting the company’s products, equipment and materials.
  7. The opportunity to hold a presentation or product demonstration for an international professional audience.
  8. Official presentation of a commemorative award for contribution to the development of the international beauty industry.

Choose a package — a short form and the payment options will open.

How to become a sponsor

  1. Choose a sponsorship package on our website.
  2. Pay for the chosen package online.
  • BRONZE package: gifts for participants can be provided instead of paying for the package. In this case, the gifts must be sent to us by 10 October 2027.
  • SILVER, GOLD and PLATINUM packages: gifts can be sent to us in advance or brought 1 day before the event.
  • The brand logo and description must be provided by 1 October 2027.

The sooner you provide the materials, the sooner we will start publishing and promoting your brand.

Additional information from the regulations

Dress code
Conference: business casual.
Gala dinner: evening wear in blue, gold or black.
Programme of the day (brief)
09:00–14:00 — beauty conference (presentations, networking).
18:00–23:00 — Gala dinner and awards ceremony (performances by artists, disco).

(If necessary, the full regulations can be provided separately.)

The full regulations are on a separate page.

About the organiser

Mariia Uvarova

Mariia Uvarova

@lash_uvarova

  • President of the International Beauty Industry Association (IBIA).
  • Founder of the World Beauty Championship (WBC) — an international championship that has already run for 19 seasons.
  • Founder of the International Beauty Awards (IBA) — an international awards programme spanning 28 seasons.
  • Founder of the International Beauty Judging Academy (IBJA) — an international academy for training judges.
  • More than 15 years in the beauty industry.

Creates and develops international projects that unite beauty industry professionals from different countries.

Contact information

We are confident that taking part as a sponsor will be a worthwhile investment in your brand.

We would be delighted to see your brand among our partners!